We use Piper in many ways both for internal employee communication and external customer engagement. One of the best performing content types we’ve used have been the Apple Pass eCoupons. They’re also distributed through digital ads and show up on users’ lock screens when they come into contact with a beacon, reminding them to make use of the offer. One campaign in particular saw incredible results quickly, especially with millennials - Of the Apple Passes that were downloaded we had a 20% redemption rate in the first 3 weeks.
Jack PezoldOwner/operator of 22 McDonald’s restaurants
The unique aspect about (Piper’s) beacon deployment is the franchise model. The program is designed with the franchise owners in mind rather than coming from the top… This helps franchise companies succeed...
Adam SilvermanForrester Research Inc.
Many have been bearish on McDonald's performance, myself included, but it's good to see the company lead on beacon technology. In the end, this could revolutionize retail as we know it.