Transit | Piper

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Piper beacon technology helps transit authorities offer greater convenience for riders while increasing loyalty and collecting valuable operational analytics. Using inexpensive Bluetooth LE proximity devices, transit authorities can manage location- based information services in the same way that GPS and geolocation works in the open air. And while many companies trying to silo the power of this technology for themselves, Piper is the first beacon technology company to give the access and control to transit companies to make smart and timely choices for content delivery. Think of Piper as a browser of beacons - powered by an agile content management system that delivers notifications, schedules, directions, loyalty incentives, offers, ticketing, and more. And like a browser, its users are often searching for very specific information. Using this method, we can share, repurpose, and change content instantly based on which messages are most important and critical at that moment. Many transit systems are looking to smartphones as a more personal and more accurate timetable delivery method than the costly installation of dedicated displays at stops.

Across a large transit authority service area content must be updated frequently. Piper is the only service that provides both web and mobile based access to this content for easy updates. A fully deployed set of beacons in a transit system is like a small media network. They can be managed centrally, or partners can control them as a way to push time-sentitive messages instantly.

THINKING CREATIVELY TO IMPROVE THE TRANSIT EXPERIENCE

There are many interesting ways to deploy beacons across transit systems. Schedules and notifications are just the beginning. Piper is about tuning in to everything that’s going on around you - right now. And in an environment designed to put the latest local information in the hands of customers- right now is all that matters. Here are just a few creative ways Piper beacons can be leveraged:

At-a-glance schedule information for specific stops without searching.
Automated loyalty programs for riders.
Underground access to beacon content where WiFi and broadband service is unavailable.
Digital advertising based on location and rider preferences.

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